Charles Worthington’s New Blonde Menu
For 30 years Charles Worthington Salons have been at the forefront of hairdressing, providing the London elite with the very best colour and style services.
This summer we have released our latest project, the Blonde Menu, which is a visual guide to help our clients understand the different services we offer and are available to them.
Always thinking about our clients; we wanted this menu too be really consumer friendly and fun. To achieve this, our Head of Colour Katie Hale developed a mixture of 6 classic, new and bespoke looks. Simplicity was key when creating our menu as current trends such as balayage, ombre and highlights can be overwhelming. Our goal was to make it easy for clients to know what to ask for and educate them on the up keep each look requires and the importance of after care.
To celebrate the launch of the new blonde menu we invited the press to come for one on one consultations where our Head of Colour and Creative Team used our must have tool, the colour fan. This determines which tones compliment the client’s skin tone and helps the stylist choose the best colour for them. They then selected the correct blonde look from the new menu that would work best for them and their lifestyle.
We had a very successful press launch where Hello!, You Magazine, Guardian, Liz Earl Wellbeing, Telegraph, Heat Magazine, Mail on Sunday but just to name a few.
The favourites from the press on the day were the Llumi lights, which are highlights placed around the hair line to give light glow and contour to your face. Another favourite was Bebe Lights which are micro fine highlights for a natural sun-kissed look and a glaze can be applied to the root area to create a shadow effect giving you a bespoke finish.
Each look has a picture and a caption describing what it is, how often you need to visit the salon and the cost.